I read this post a while back http://miter.mit.edu/the-unexotic-underclass/
which talks about how entrepreneurs tend to approach problems that affect people
in their own social circle. When it comes to the very common problems affecting
people in our own society such as war vets, single mothers, etc, these get
ignored mostly due to the lack of knowledge and understanding.
I think people suffering from chronic diseases often fall
into the same category. While I have seen startups building products to try and
address some of these concerns I don’t know of any that were really successful.
I am not sure if this is due to the lack of problem understanding or lack of
support from the community. However there is definitely a niche here.
To prove this to yourself just browse through various forums
dedicated to medical problems. People are sharing ideas, experiences. They
provide information that one can rarely get through a 10 minute appointment
with their doctor. To me this information was invaluable to finding other ways
of treating my problem, but it was not easy to read through and collect it.
This can be one way to help but I am sure there are others.
While this blog post has nothing to do with heartburn recipes I
hope it will cause someone to come up with an idea that will let people get rid
of the problem and then visit more exiting food blogs.
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